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Automotive Industry in Southeast Europe | 2024 edition

With deep-seated traditions and significant economic influence, Southeast Europe’s automotive industry has weathered storms of intense competition, supply chain disruptions and economic downturns throughout its history. Despite these challenges, automotive companies across the region have demonstrated remarkable agility, emerging stronger and more resilient each time.

Embarking on a new chapter, the sector faces a fresh set of challenges and opportunities. A shift in consumer preferences and mounting regulatory pressures are heralding the dawn of a new era for automotive stakeholders.

SeeNext has released another regional report focused on the automotive sector in three of the biggest economies in Southeastern Europe – Bulgaria, Romania and Serbia. This is a sector that brought EUR 39.5 bln in aggregate 2022 revenue!

We paid special attention to the uptake of electric vehicles and charging infrastructure deployment and looked at the different levels of clean transport ambition and development strategies. 

The report includes:

  • a comprehensive analysis of progress in the area of alternative fuels infrastructure, along with planned mid- and long-term targets;

  • an overview of new registrations of electric vehicles;

  • a financial analysis covering the performance of 593 core automotive companies in the period 2020-2022;

  • a glance at the most significant investments and M&A deals in each of the three countries over the last 12 months.

Capacity Capital Funding Company performance Corporate Strategy Government Policy/Regulation M&A Market share New Products/Services
Bulgaria Romania Serbia
Automobiles Car parts Electric vehicles Electronics Road Transport

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